Can online bingo continue attracting players after Covid-19? Much has happened, including the series of far-reaching consequences that will most likely continue being felt across the globe for years to come. With the stay-at-home orders, many bingo fans have turned online to continue enjoying their favourite games. However, with the eased lockdown measures, there is one crucial question that lingers on everyone’s mind, what will be the future of online bingo after covid-19? Will online bingo halls still be able to attract customers? Keep reading to know more about future bingo trends.
According to some of the most popular UK bingo affiliate websites, more than 30% of online bingo websites had been shut in late 2019, a situation that led operators and affiliates to start looking for ways to boost their brand’s loyalty and user base.
Amid the continued impact, the novel coronavirus bingo has followed the online trend, a situation that has been primarily exacerbated by the continued lockdown that currently sees the bingo halls closed.
Current Bingo Ecosystem
The current bingo ecosystem is going through many changes with interest shifting between physical bingo halls and online bingo casinos. The reopening of bingo halls in summer has not made the comeback that most operators of bingo halls expected.
Many players seem to feel more secure if they continue playing bingo online because of the continued covid-19 pandemic and health situation instead of returning to physical bingo halls. This creates continued pressure and challenges on bingo halls and will require them to adopt creative solutions that will make players feel safe to easily navigate these challenging times.
On the other hand, for online bingo, brand availability has shrunk significantly over the past few months. The competition among online bingo sites has considerably increased.
Attracting players has been the prime goal – and most brands have stepped up in different ways as they try to stand out from their competition and engage with new customers across a host of age groups and demographics.
Brands have recently undertaken significant overhauls and makeovers to start featuring a wide selection of unique games, provide compelling content, embrace interactive components, and at the same time stream shows to maintain a remarkable resemblance of the usual social enjoyment of bingo games and attract more players to their websites. Currently, brands know the importance of refreshing to continue being resilient in the highly crowded online bingo marketplace. As a result, most bingo sites are investing in ways to achieve this effect.
Future Online Bingo Trends
Bingo is a popular game that has been around for centuries. Today, bingo is a billion-dollar industry. With the invention of online bingo, many players enjoy this game from the comfort of their homes or even when on the go from their laptops and smartphones.
Like all other sectors, bingo is also innovation-driven. To remain ahead in the game, bingo operators have to adopt innovation and provide a great experience. You can’t just offer empty bingo rooms and expect to stay on top.
Below are some of the top trends shaping and driving the bingo industry.
The Popularity Of Bingo Sites
Bingo sites connect bingo players worldwide and enable them to experience an immerse experience from the comfort of their homes. Most operators are currently focusing on improving the experience of players. With online bingo, you also stand a chance of hitting a huge jackpot.
With the invention of online bingo, players now have a wide range of options. Now, you can choose to play kitty bingo, foxy bingo, sun bingo, gala bingo, and more.
Combining Online and Offline Experience
Bingo has a tremendous Omni-channel presence. Today you can enjoy playing online bingo from your living room or visit your local bingo hall; even better, you can choose to use the digital accessories available at the bingo hall to get the best of both worlds.
Cryptocurrency & Bitcoin
The value of the cryptocurrency has steadily increased. Online bingo operators seem to be tapping on this popular trend by offering generous bonuses as digital cryptocurrencies. The trend of Crypto casinos has had a positive impact since many players don’t want to deal with banks for payment.
Smartphones are currently an indispensable aspect of our day-to-day lives. Many players are taking part in bingo using these mobile devices.
Online Bingo More Appealing To Young Players
Over the years, bingo has been associated with older demographics. Things seem to have changed with younger online bingo players using smartphones to enjoy this fun-filled game.
Themed bingo events are the most recent bingo trend. You can easily find the Drag Queen theme, Harry Potter theme, and more depending on bingo players’ interest.
Animation In Bingo
Have you ever heard of “bingomation”? Today, you will find many bingo operators using GIFs and animations instead of plain numbers to make the available games livelier.
There is a lot about online bingo around you. With the increased popularity of bingo and following these future bingo trends, there is no doubt that this game’s future is bright.
Online Bingo Trends FAQ’s
Will players shift from online bingo-to-bingo halls?
No, not necessarily. If things stay the way they are, players will be slow to shift back to physical bingo halls as their primary place of play. Apparently, the kind of bingo player who went to bingo halls was most likely already a member of an online bingo site. Now, it seems players are opting to remain at home rather than travel to their local bingo halls.
With the profound effects of covid-19, where all bingo halls were closed, and most operators incurred heavy losses, most of them have already relocated or reduced the number of uptown street outlets.
Could Bingo Halls Be Long-Term Casualty Amid Lockdown Across The UK & The US?
We might see even more permanent bingo hall closures as both the UK and US undergo ongoing lockdown measures. The closure of bingo halls marked a trend in the migration to online bingo. As it is, most players feel safe playing from home and enjoy online bingo games more because of the brand’s continued incorporation of additional interaction and interesting features. With many online bingo sites improving their features and possible outreach, many bingo halls will become a long-term casualty.
Essentially, even before covid-19 took on brands of all sizes and shapes, bingo operators were already considering reducing the number of their uptown outlets. Technically speaking, coronavirus lockdowns have only sped up this process and at the same time highlighted less feasible online websites.
How Bingo Affiliates Will Continue Attracting Customers?
Many players still miss the social elements of bingo that bingo halls bring. Players want to be able to speak to other people they attend bingo halls with. Basically, it’s essential for bingo sites to find a way of adopting some of the social aspects that players like about bingo halls to their online games, like allowing a group of friends to join games collectively.
Online bingo sites are looking for ways to attract more players to come and start playing on their websites, as this level of engagement increases the number of players coming to the bingo sites. Interactive features are a very important tool on any site. Some of the features that bingo sites should consider including on their platforms include bonuses, chat functions, live streams, and quizzes.
For bingo affiliates, a bingo site with unique, relevant, personalized, and fresh content is needed to completely live up to their players’ expectations. Also, the ability to give casino reviews of any bingo site visited is remarkably useful to the bingo online community for building loyalty and trust. Furthermore, operators and bingo affiliates should deliver valuable content to the user base; else, players will not feel fully engaged with bingo reviews and brands.
What Should Online Bingo Brands Do to Attract More Players?
Moving forward, bingo sites should do more work on player interaction with each other instead of just interacting with the bingo site. Building a website community is a crucial component of migrating towards a more social bingo experience. A special community involves bingo sites producing highly innovative content, producing awards ceremonies, live streaming games, and putting on more shows to keep players entertained.
Technically, responsible gaming should be at the center of everything by both bingo affiliates and bingo sites. Highlighting the kind of available help, issuing clear terms and conditions, offering high-quality bingo games, and following regulations will ultimately guarantee player loyalty to their brands.
With the most recent technological advancements, it’s now easier than ever for bingo sites to identify customer trends and habits in real-time. Although this was developed to help the site attract more players and provide the level of play that customers enjoy, there is no excuse to showing the duty of care and quickly acting upon it if they find any problems developing.
Ari Waknine was born in Brooklyn, New York and was the founder of iGamble Group, an online gaming critique firm that helps players pick online gambling websites that fit their profile, as well as, helping them to increase their winnings. He is also the founder of NewCasinos.org, and is strictly focusing on this project making stronger and better than ever.